Things to See & Do

Take a Virtual Tour ►

The iconic toys of the National Toy Hall of Fame® are celebrated in a gallery situated at the end of a magnificent winding staircase at The Strong museum in Rochester, New York. The National Toy Hall of Fame gallery, filled with examples of all of the inducted toys, offers guests the opportunity to play and explore as they learn about America's favorite playthings:

  • Dress up a giant Mr. Potato Head
  • Race a Slinky down a special staircase
  • Try your hand at play stations featuring iconic toys such as checkers, LEGO bricks, Lincoln Logs, Tinkertoys, and Atari
  • Marvel at an elaborate Lionel Train display and spot the iconic toys featured throughout
  • Swivel your hips with Hula Hoop, and more

Hours of operation

The Strong is open 362 days a year. In 2014, the museum is closed only on September 19 (the Play Ball gala), November 27 (Thanksgiving Day), and December 25 (Christmas Day).

Monday–Thursday, 10 a.m. to 5 p.m.
Friday & Saturday, 10 a.m. to 8 p.m.
Sunday, noon to 5 p.m.

Admission fees

Admission to the National Toy Hall of Fame is free with general admission to The Strong museum:

Age 2 and older: $13.50
Under age 2: FREE
National Museum of Play members: FREE
ACM reciprocal members: 50% OFF GENERAL MUSEUM ADMISSION (FOR UP TO SIX PEOPLE)

All children (ages 15 and under) must be accompanied by an adult.

The museum accepts Visa, MasterCard, American Express, and Discover Card. General admission does not include admission to Dancing Wings Butterfly Garden®.

College student discount

Two-for-one general museum admission is available to students with current college ID. (Both students must present valid ID.)

Active-duty military discount

A $2 discount on general admission fees is available to active-duty military personnel (Air Force, Army, Coast Guard, Marines, and Navy) and his or her immediate family members who present appropriate and valid identification.